BCS X Friedrich Kunath X DTLA
We just wrapped up a helluva collab with artist and creator Friedrich Kunath for a rad hotel project in DTLA with citizenM. Known for his portrayals of whimsical landscapes - Friedrich’s work is doused in paint strokes, ink layers upon ink layers, and intentional carvings. As artists ourselves, all we gotta say is - when commissioned to transform an artist’s work into a mural that is larger-than-life, you better do that shit justice ✔️
This project took multiple steps: receiving the oversized canvas from the artist, using our proprietary process that allows us to reproduce it digitally at an incredible scale and resolution, color correcting the entirety of the piece, and engineering it to the hotels’ elevations for the perfect custom fit. This is something we excel at - we know exactly our plan and we deliver at an unparalleled quality that fully represents and respects the artists’ process. Needless to say, they were in good hands.
Mr. Tez in-studio
As seen here, we preserved each paint stroke, ink layer and carving to the detail in the final digital print - recreating Friedrich’s artwork at a monumental scale. From receiving the artwork to shipping it back out to the artist, every part of our process was done with precision. We can’t wait to disclose the hotel so you all can go visit the gorgeous scenery yourself. It’s a guaranteed show stopper - Tez agrees.🎨🐶
Check out citizenM’s video montage of Friedrich's team painting on top of the mural to give it even more life. The pop-culture nodding, parallel universe leaning mural greets citizenM guests walking through the DTLA doors every day. We love it. And that banana knows what's up 🍌🌿